Edna M. Kunkel
Professional Qualifications
- Bachelor’s degree in chemistry, minor in business
- Professional development and academic credentials in project management, graphic design, desktop publishing, web development, and photography
- 25+ years of newsletter writing, production, and editing experience
- 15+ years of proofreading, editing, and writing experience
- 15+ years of desktop publishing and design
- 10+ years of technical writing (biotechnology, information technology, finance, manufacturing industries)
- 10+ years marketing experience ( marketing operations, tactic and campaign development and implementation, copywriting, budget estimating and tracking, product launch and marketing, corporate identity and branding, corporate communications, press releases )
- 10+ years web design and development
- 9 years project leadership using PMI project management principles, including Staff Supervision, Project Planning, Project Tracking, Facilitation, Technical Documentation, Web Design, Project Management, Communication Management
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Marketing Expertise
- Marketing Operations: high volume project trafficking and resource allocation, marketing workflow process improvement, budget estimating and tracking, consolidation and repurposing of marketing assets, project initiation and closeout processes, document design and content review and approval processes, document control, tradeshow process
- Marketing Campaigns: email, web, and direct marketing; print and online banner advertisements; newsletters; product launch; product branding strategies
- Corporate Identity: template design, corporate branding strategies, corporate style guide implementation, corporate communications and press releases
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Experience
Contract and Freelance Writing, Editing, and Design
- January 2007—Present Edna M Kunkel, Verona, WI
- Roche NimbleGen Inc: Create online help systems (RoboHelp, CHM),edit user guides and training materials, write and edit video scripts, branding integration of small company into corporate organization, create internal online marketing newsletter
- Biosystem Development, LLC: Edit scientific and marketing materials for microchromatography technology. Create marketing collateral. Write and create illustrations for software and hardware user's guides for automation platform.
- Relaxed Mind and Body: Logo design, advertisement copy, company description
- Inovacent Solutions, LLC: Ghost writer for draft of project rescue book, launch website and update content for a project management and training consultancy (www.inovacent.com), compose and release press releases, edit course
- Pate Enterprises, Inc: Research, prepare, and review training materials for soft skills workshop: “Reinventing the IT Professional: Makeover, don’t move over or get passed over”
- Aviva Systems Biology: Write a set of concise descriptions for antibody and protein families
- Web content management and design for Heisinger Design, Tuvalu Coffeehouse and Gallery, Inovacent Solutions
Marketing Operations Manager/Senior Technical Writer
- March 2003—January 2007 EMD Biosciences, Inc. Madison, WI
- Specializations: project management, marketing processes and process improvement, change management, project planning and scheduling, marketing communications, team leadership
- Project manager/team leader for enterprise-wide projects (3-12 month projects).
- Database publication
- Two catalogs completed in one year with new software application and design specifications.
- Supervisor for external consultants, writers, and designers.
- Managed tasks and schedules for product managers, subject matter experts, and design personnel.
- Held projects to defined delivery/production schedules with reasonable resource expectations.
- Tradeshow process improvement
- Led team of tradeshow personnel through a process improvement and documentation project, into preliminary rollout to tradeshow participants within organization.
- Project planning and scheduling for marketing publications with cross-functional marketing teams (marketing department, project management, research and development scientists).
- Scientific and technical writing and editing; technical writing style guide team lead
Technical Writer, Consultant
- May 2001—February 2003, Make Corporation, Oak Brook, IL
- Client: Volkswagen Credit, Inc., Libertyville, IL
- Specialization: end-user documents, usability, computer technology, project management office
- Content manager for IT and project intranets, created User Manuals and web-based help system.
- Refined methodologies; compiled and edited software development life cycle (SDLC) documents.
- Developed documentation for establishment of project management office with implementation of enterprise-wide project management software and prepared IT department for FDIC audit with hands-on training sessions.
PMO Technical Writer
- July 2000—April 2001, Comdisco, Inc., Rosemont, IL
- Specialization: computer technology, project management, web applications
- Developed documentation and tools for project management reporting and tracking.
- Produced software user manuals.
- Redesigned, wrote, and edited quarterly IT department newsletter.
- Web producer for IT intranet.
- Compiled corporate web standards.
- Formatted technical materials for print, presentation, PDF, and Intranet use.
Media Services Manager
- June 1998—June 2000, Sloan Valve Company, Franklin Park, IL
- Specialization: manufacturing, plumbing, electrical, user documents, marketing materials, document control, change management (ISO 9000)
- Directed corporate website.
- Produced company's first interactive CD-ROM catalog.
- Supervised media services staff.
- Created, designed, and edited user/maintenance guides and marketing materials for plumbing and electronic products.
Desktop Specialist
- January 1996—June 1998, Digital People, Chicago, IL
- Clients: American Dental Association, Cole-Parmer, Fel-Pro, GHBM Healthworld, Kentucky Fried Chicken, SyberActive, Tiber Group, Thermolyne
- Specialization: advertising, automotive, dental, medical advertising, retail
- Produced content for healthcare multimedia projects and Internet websites.
- Created advertising and marketing materials for scientific instrument company.
- Coordinated outsourcing and design with freelance writers, editors, designers, and printers.
- Edited logos and applied to package designs and collateral materials.
Editorial Assistant and Technical Illustrator
- 1993—1996, Vanderbilt University Medical Center, Nashville, TN
- Specialization: pharmacology, medical, graphics, project management
- 1800 page medical textbook.
- Coordinated authors and medical experts, ensured medical and editorial accuracy throughout stringent review process.
- Created 300 technical, scientific, and medical illustrations for popular pharmacology textbook.
- Supervised office staff of three.
Research Assistant
- 1982—1993, University of Pittsburgh, Pittsburgh, PA and Vanderbilt University Medical Center, Nashville, TN
- Specialization: genetics, biochemistry, antibody and peptide chemistry, RNA hybridization, HPLC
- Laboratory manager responsible for procurement of supplies, laboratory protocols, and training graduate students.
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Education and Professional Development
Project Management Training
- 3100 hours direct project management experience. Database publishing projects (MySQL database to InDesign), final catalog deliverables (936 pp/7000 products/30 person team and 460 pp/2000 products/15 person team).
- October 2006, 2.1 CEUs/21 PDUs, University of Wisconsin-Engineering Professional Development, Transition into New Management
- June–July 2006, 3 CEUs/30 PDUs (20 h Project Planning, 15 h Project Controlling), eClasses.org, Project Management: Web Development Projects
Art and Design Training
- 2006. Inhouse CS2 Training, Madison, WI.
- 2004. InDesign CS Training, Inacom, Madison, WI.
- 2001—2002. 40 credits in Multimedia and Web Design, Illinois Institute of Arts, Schaumburg, IL. President's honors (4.0 GPA). Teaching assistant for Color Theory class.
- 1990—1993. 17 credits in Visual Communications, Nashville State Technical Institute, Nashville, TN (4.0 GPA).
Bachelor of Science
- 1978—1982. Major: Chemistry; Minor: Business, Carnegie Mellon University, Pittsburgh, PA.
- Editor of The Pyridine, Chemistry department newsletter, student senator, All-Conference athlete (Field Hockey), American Chemical Society. Teaching assistant for freshman chemistry and advanced chemistry laboratories.
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Software Knowledge Base
Access, Acrobat, Blogging, Bugzilla, CHM, CRM, Director, Dreamweaver, Excel, Facebook, Firefox, Fireworks, Flash, FrameMaker, FreeHand, FrontPage, HTML (CSS, JavaScript), HTML Help, Illustrator, InDesign, Lotus Notes, MacOSX, Office (PC and Mac), Outlook, PageMaker, Painter, Photoshop, PowerPoint, Premiere, Project, QuarkExpress, RoboHelp, RSS, SharePoint, Visual SourceSafe, Visio, Windows XP/2000/NT, Word.
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Documents Produced
Abstracts, binders, books, brochures, business cards, business requirements, cartoons, catalogs, CD-ROMs, certificates, charts, chemical structures, CHM help, color-corrected images, corporate communications, databases, detailed design specifications, email marketing, enewsletters, FAQs, fax-on-demand documents, federal grant applications, fliers, forms, graphs, help guides, HTML-based help, installation instructions, interview articles, job descriptions, letterheads, maintenance guides, manuals, manuscripts, medical illustrations, medical textbook, newsletters, online help guides, overhead transparencies, package designs, photographs, posters, presentations, press releases, product specification sheets, project approaches, promotional materials, quick guides, request for proposals (RFPs), scans, scripts, slides, software specifications, spreadsheets, tables, technical illustrations, templates, troubleshooting guides, user manuals, webpages, Internet and intranet websites.
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Writing Samples
editor/writer
- Novagen inNovations 24 Newsletter
- Novagen Mac Resins Brochure
- Novagen PCR Tools Mini-Catalog/Brochure
- AssayMAP Technology Flyer
writer
- newsletter.pdf
- newsletter01.pdf
- sciencevideocopy.pdf
- corporate communications: Roche NimbleGen Press Release
- corporate communications: BioSystem Development Financial Press Release
web content writer/producer/designer
- http://www.inovacent.com
- http://www.tuvalucoffeehouse.com
- http://www.biosystemdevelopment.com/applications.php
writer/document designer
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